Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 1)
Standard Deviations with Dr. Daniel Crosby
00:00
The Power of Stories in Sales
Daniel: The social proof piece is super powerful. And it's a great way to have stories and they're continuous. Every time you get a new client, you have a new impact story. You pick up the phone and you call everyone on your funnel and you tell this impact story. This is part of our sales process. Why do we do this? Because A, it works from the science side and B, this is information that a prospect cannot get anywhere else.
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