Apple and the ifon specifically, is more impervious to that than i think most adherents to that theory suggest. I like that this gets to the hot at the occument. Why do you think it's more impervious? Well, i think it's because of ioes. And what io has a has a usour experience, a advantage. Am, it has an application advantage. Not in numbers, but in quality of application. It has the the whatever it s to own an apple device, the brand, the he status, that sort of thing. The whole sort of like physical ecosystem.