
Brand Storytelling Is About Empathy | The Methodology & Values of Brand Storytelling
Storytelligent | Brand Storytelling with Bryce McNabb
00:00
The Importance of Brand Storytelling
Brand storytelling is the process of basically spans that continuum of defining a company's story. And using that story is a strategic foundation for that company. But the purpose is also to use it as an empathetic tool. So you define your story, use that as your marketing strategy, and then you tell that story. That's brand storytelling. Alright, hope this was helpful.
Transcript
Play full episode