
E182: Are eCommerce Membership Programs the New Loyalty? - w/ Andy Muntean, Inveterate - At the Coalface Podcast - 29 December 2022
THE ECOMMERCE EDGE Podcast with Jason Greenwood
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Is Amazon Prime Prime a Leader in E-Commerce?
Inventor is a software that allows brands to test new products and then roll out new options. Dylan: We're seeing this rise of loyalty over the last decade but everybody's doing the exact same thing in that cookie cutter fashion. And so I have always long felt that the our industry would be forced to evolve, led largely by brands like Amazon and their prime program where they are supremely differentiated. Inventor lets you just immediately change those within your platform, add new benefits, crawl, run, start with a baseline program,. upgrade to silver tier, upgrade to gold tier? It's a pay to play model, right? How many people can we get through Facebook ads or Google
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