Elon Musk is losing advertisers. He's got to come up with a new business. The so far, the subscription stuff, maybe you can have a payment thing that said, I don't think I would in any case, give him any of my financial information ever. Can you imagine attaching your bank to Twitter? For example, I know my bank is attached to certain to Apple Pay. Maybe it's not. And then see what he can squirrel out of with the bankers. But it's going to cost him a lot of money. It's going to be a real heavy lift.