Erica Schneider is the founder of Cut the Fluff, a writing and editing coaching and consulting firm and seltzer fanatic.
In this episode, Erica shares how a challenge to start writing online changed her life and allowed her to carve a route from content marketer to full-time Solopreneur.
(00:00) - Intro
(01:09) - Meet Erica
(02:25) - The Power of Words
(03:30) - The Art and Science of Content Marketing
(04:29) - Exposure to Creativity
(17:32) - Building an Audience Before Launching Courses
(25:32) - The Reality of Running Courses
(28:22) - Rejecting Conventional Wisdom
(35:58) - Navigating Multiple Income Streams and Avoiding Burnout
(36:37) - The Trade-Offs of Fractional Work
(38:55) - Social Media Perceptions vs. Personal Struggles
(40:45) - Building in Public
(44:48) - The Evolution of Content Creation
(45:59) - Partnerships Experience
(55:51) - Building Passive Income and Consulting Dreams
(57:02) - Personal Challenges and Future Aspirations
(59:33) - The Impact of Personal Writing and Audience Engagement
(01:04:27) - Reflections on Solopreneurship and the Path Forward
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Free blueprint for Solopreneurs - The Digital Consulting Blueprint: 5 Steps To Acquire New Clients, Stabilize Your Income, And Capture The Value You Create
