2min chapter

What's Your Problem? cover image

Selling Billions of Crickets a Year

What's Your Problem?

CHAPTER

Bringing Down the Price of Crickets

In a sense, outside the bin, it's just a generic factory, and you can use all the generic factory technology that already exists. You'll visit one day and robots like roboa traving em around on yo ye,. lotn of robotic lots of robotics, lots of a a, ou know, factory conveyance. That's a fully automated censors, computer vision, that sort of thing. So for us, that's then-that's the north compass. The problem we found when we did the math in the early days is to profitably sell crickets to a single mother of three children in cumasi gana, you have an unbelievably tight operating cost structure.

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