When to Quit on your Startup Idea, and When to Stick It Out (feat. the systemic vs. solvable checklist and the idea growth curve)
Idea to Startup
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How to Find Your Customer and Solve the Problem
The big thing we're looking for here is margin. How much would someone overpay you to solve the problem for them? Solvable problems on the other hand are navigable. Public problems require fundamental changes in your customer's behavior or philosophy. These are not things you can change with marketing or product tweaks.
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