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The Daily: Can X Stem User Declines and What the Company Might Turn Into in 2025? | Dec 2, 2024
Behind the Numbers: an EMARKETER Podcast
The Decline of X: User Engagement Under Musk
This chapter examines the impact of Elon Musk’s ownership on X, formerly Twitter, including significant staff reductions and changes that have led to declining user engagement and valuation. The discussion focuses on the contributing factors to this trend, emphasizing the platform's shift away from user-centric policies and its consequences on user retention.
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