Before You Share Your Next Creative Brief, Check For These Four Things - Live From Hell's Kitchen, NYC
Sweathead, A Strategy Podcast
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You Might Need to Remake Your Decisions
A lot of us have that structure on a creative brief from X to do, do, do. So where are you coming from? And you might make that a dramatic unpleasant place. It could be in a loveless relationship or working with three clients who abuse your team. You may need to remake your decisions and work out what's the first action that's going to get me closer to the to?"
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