2min chapter

Win The Content Game cover image

37. Replay Episode (How we made over $200k in our first year of podcasting!)

Win The Content Game

CHAPTER

The Honey Trap Tool - The Big Deception Tool

We use the cliffhanger tool for when something like that has happened. And you want to create a compulsion for them to want to tune in, then what happened next? That is the second Honey Trap tool, when it comes to story based. The third one, I love this one too, it's called the big reveal. So now this is what you want to use when either in your story or your guest story,. There has been some sort of unexpected twist, unexpected twist, right? In doing that, in hinting at that unexpected twist with the big reveal tool, you're going to really lure your audience in because they're like, oh, there is that intrigue again.

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