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How To Stick To Your Resolutions, With Ayelet Fishbach

Big Brains

CHAPTER

Food Labelling Is a Good Idea

When we have a specific target, it helps our loss oversion kick in and motivates us to finish the goal. So food labelling is e is s an interesting example. It gives people information that's supposed to help them monitor the gorl but all these numbers are just not good numbers. Anyone who has ever tried to count calories as their target knows what she's talking about. In this case, when you look at the desert, you see chocolate, ca, you don't see calories. But what if, instead of calories, food was labelled with the amount of hours you would have to exercise to burn it off? One study found telling teen ages they would have to jog for

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