i think the reason is, it's because everybody has a platform now. And so i think that you're starting to see this divergence of like, as people that you would have never expected to see. There's this like, preoccupation with like, fame, and, you no being the top of the midas list and all these things that are sort of driving away,. Likehow people used to work agetherye. It's crazy. Ae, this is a trend you might have seen.