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The Revisionist Element of History
I think what you're doing is so smart in that just keeping it really, really simple and in the building this family of businesses that all sort of reinforce each other. We just referenced earlier, like the revisionist element of history, you're reading the stories. You can't tell if they're really true, but you're looking for the idea of the principle behind it. When Sam Walton has this thesis, he's like, I bet you there's probably a good amount of business out in these small towns. All the retailers are concentrated in the city. I can't go there because I just lose for competition. But if I, the thesis is let me put up a Walmart after