The Story Is Not About Me, It's About Me the Founder

John lee dumas: Our role as business owners is not to be the story. It's to facilitate the journey of the people that work with us. We absolutely have to do the founder's story, because that sets the context and allows other people to identify whether we're the right person or the right company to work with. And you know, sothatabsolutly before we got oll engaged to jim Dopar, i couldn't agree more. Sthe next party is engaged, which is around engaging content. So under personalization, that's about then identifies the avetan and identifying the avetas journey. Tll, so in their