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State of The Industry 2024 Edition

Own Your Business

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Navigating Consumer Behavior in the Wedding Industry

This chapter explores the evolving purchasing behaviors of couples in the wedding industry, contrasting the decision-making timelines between the East and West Coasts. It emphasizes the need for vendors, particularly planners and photographers, to adapt their communication and pricing strategies amidst increased competition and informed consumer choices. Additionally, the chapter highlights the impact of social media and online transparency on client expectations and market dynamics.

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