The Digital Marketing Podcast by Exposure Ninja cover image

STEAL Figma's $20 BILLION Digital Marketing Strategy

The Digital Marketing Podcast by Exposure Ninja

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Designer Advocate at Figma

Figma has a stable of full time paid in house content creators. People are fewer than 2000 followers and they're hiring them as full time designer advocates that then work remotely. Their job seems to be to create figma tip videos, share features, and run tutorial webinars. But unlike traditional influencer marketing, these people like figmas not buying these people to get access to their audience,. Because their audiences are tiny and not particularly relevant.

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