5min chapter

Venture Unlocked: The playbook for venture capital managers cover image

Scott Kupor, Managing Partner of a16z on Building a lasting Venture Franchise

Venture Unlocked: The playbook for venture capital managers

CHAPTER

The Importance of Marketing in Startups

Sally Kohn: I want to go back to this concept that you mentioned of running the firm like a startup. She says there's been key inflection points, learnings that have helped shape the firm to what it is today. Kohn: We were part of the buyout of Skype that came out of eBay and that ultimately got sold to Microsoft. The kind of lens we brought to our business was we said, "This should be like any other company"

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