12min chapter

Mixed Signals from Semafor Media cover image

Inside the Independent Creator World, with Substack’s Hamish McKenzie – and Nayeema Raza

Mixed Signals from Semafor Media

CHAPTER

Navigating the Future of Independent Media

This chapter features an interview with a co-founder of a newsletter platform, exploring its challenges in a media landscape increasingly favoring video content. It discusses the balance between maintaining a text-centric model and evolving into a broader creator platform, highlighting recent successes and the importance of direct subscriptions. The conversation also touches on the implications of new features, industry competition, and the need for accountability and creativity within the creator economy.

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