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BDTP. Your Go-to-Market Strategy with Lucy Heskins
UI Breakfast: UI/UX Design and Product Strategy
The Choice of Actid Acquisition Channels
The first resource that comes to mind is a the traction book by gabriel weinberg, and everybody who cars that. But i actually think that there's a lot of things that you can borrow from a vtb perspective here. The choice of actid acquisition channels are al to be impacted on things like, are you seltlers business, or are you apoductes business? Are you going to be top down selling? You going to be bottom up selling? Tur are so many different factors here. And ultimately, how your customers research and buy a product like yours.
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