5min chapter

Fitness Business Podcast: Leadership, Innovation, and Profit cover image

500 Hapana: The Inspiring Journey of a Fitness Platform's Transformation

Fitness Business Podcast: Leadership, Innovation, and Profit

CHAPTER

The Importance of Integration in the Fitness Industry

A survey of the fitness industry found a lack of customer experience in many software solutions. The company also conducted a brand personality test to see what its image was, and it came out as cheater or innovator. A new ERP suite with one single service team that really understand what's going on is the pinnacle for bringing all this together says CEO John Bowerman.

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