13min chapter

FranklinCovey On Leadership with Scott Miller cover image

Alan Murray: The Role of Tomorrow’s Capitalist

FranklinCovey On Leadership with Scott Miller

CHAPTER

The Responsibility of Companies in Social Issues

This chapter discusses the responsibility of companies in addressing social issues and the changing expectations of consumers. It explores examples of companies taking progressive positions on social issues and the challenges of navigating brand equity when facing opposing constituencies. The chapter concludes by emphasizing the need for companies to develop core values and focus on the issues that are important to them.

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