Attracting attention to what you offer is a first step, but it doesn't guarantee that leads will make a purchase. Occasionally, people may show interest without buying anything. What's worse is relying on another person's presentation without understanding how it resonates with them.
So, what should you do? Take the format, the template, and the slides. Memorize them. Create your presentation in your style and record the web class, even if it's your first time or if you are unsure it will work. But don't just launch it and hope for the best. You need to test it strategically.
Use software that shows you where people stop watching your video. If most viewers drop off after six minutes, watch that part of your web class. What are you saying? Is it boring? Is it confusing? Make it better. Test it again. See where they drop off next. Repeat this process – five, maybe even ten times. It might feel tedious, but this is how you refine your message and connect.
In another episode of Diamond Life Mentor Uncut, Balazs W Kardos shares a clip from his Accelerator call about breaking through the lead generation plateau by conducting web classes, pre-qualifying leads, and tracking results.
Balazs emphasizes not to overthink and aim for perfection. Even if just one of those forty daily leads fills out your application after watching your web class, that's thirty high-quality applications a month. And if you close just ten percent of those, that's three or four direct sales. That's the breakthrough you've been waiting for.
"If you can somehow get feedback from people, incentivize people to tell you why it's not for them, and give you a little bit more detail, then all of that feedback you can work into your next version of your web class feedback is gold." - Balazs W Kardos
Do not miss this episode to connect with your audience and turn those leads into sales by using a template, sharing your story, and getting feedback as you launch your web class.
Key Diamond Nuggets In This Episode:
- Why should you start recording your web class to give value to your leads?
- How can you implement an application process to prequalify leads?
- What metrics should you track to measure the success of the web class?
- Why should you get feedback at the end of each presentation?
- How can you ensure that web classes meet your target audience's needs?
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