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The Gap Between What Science Knows and What Business Does
NLI CEO: Where's the biggest gap between what science knows and what business does? We studied this whole question for three and a half years before we talked to a single company about this issue. It turns out that mandating a program has a greater than 50% chance of making things worse, she says. "If you can get 60% of an audience into a program, you've done literally 10 times better"