Differentiating Your Coaching Business
Coach Factory: Coaching Skills, Tools, and Training to Elevate Your Practice
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Building Your Unique Coaching Brand
This chapter explores the journey of establishing a personal brand as a coach, highlighting the initial feelings of invisibility and the importance of understanding client needs. It emphasizes a shift in marketing focus toward outcomes instead of processes and details structured steps to differentiate oneself in a competitive market. By identifying personal superpowers and honing active listening skills, coaches can connect deeply with clients and position themselves as premium providers in the coaching industry.
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