Do Free Events Really Work?

Kayla: Free events are going to get you the most traction, the most quickly with the most people. She suggests book clubs, walking groups and volunteering as ways to build trust. Kayla says it's a five-day challenge for free or would you charge a small fee? You can feel really good if you offer free, high value events during the year because then you know you're putting out content that's reaching people," she says.