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210. When excitement doesn’t lead to sales
I Am Your Korean Mom
Marketing Is About Loving Your Clients
If you made one offer and they didn't buy, it's because they're already very interested. They want to buy, but they haven't heard the thing that makes them feel safe enough to buy yet. So don't let your excitement trick you into feeling like that should be enough that you don't have to do the work. You did amazing in half of the work. And now it's time for the other work.
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