Getting Into the Nitty Gritty About SEO

I think we're all guilty of this a little bit. Getting, I don't even know what I was going to say. Promoting the tools or something like that? To guilty of promoting the tools or you're going in different direction. Keyword research is a really easy one to talk about because as much as people understand what that process is for SEO, they still don't know how to do it. Like, does it matter? Yes or no? How much should I target? Does it matter that Ahrefs is saying that there's no search volume for this? By the way, no, it doesn't matter because the like five of the top 25 sites on my main