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Peter Fader | Wharton School | The Warby Parker Case - I Can See Clearly Now With My CLTV Glasses On

CMO Confidential

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Harnessing Customer Lifetime Value for Business Insights

This chapter explores the integration of predictive analytics with customer data, emphasizing the importance of customer lifetime value (CLTV) in valuing companies. It highlights the collaboration with Dan McCarthy to enhance financial forecasting and underscores the need for investors to focus on customer metrics for better revenue insights.

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