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Embassy City: Building a Target Audience
There's eight billion people on earth and too many sub categories. Every, if it was one size fits all, then we should have a few churches that have a hundred thousand people each or 500,000 people each. The reason why you can find a Wendy's on one corner is because somebody wants to square Patty from Wendy's. But that person that likes Wendy's is never going to Burger King. And I'm not going to be a biracial girl.