
How To Decrease Your CAC Without Sacrificing AOV or LTV
Tactical & Practical
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Strategies to Decrease Customer Acquisition Cost Without Sacrificing Profitability
This chapter focuses on effective strategies for lowering Customer Acquisition Cost (CAC) without sacrificing profitability. It emphasizes the importance of understanding value propositions and crafting compelling content to engage customers, while warning against impulsive cost-cutting measures that could damage brand integrity.
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