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134. Richard Rumelt on what separates good strategy from bad

Inside the Strategy Room

CHAPTER

Resilience Is a Strategic Action

I think it's very hard to make predictions right now in terms of, so I think the humility about what we don't know and planning for different scenarios is probably critical. For others, this is actually an opportunity to make bolder strategic bets to thrive in the time after things go back to normal. There are long-term things you can bet on: The age distribution of the population is pretty much fixed; there's a coming imbalance that there's going to be too many old people and non-muff young people. And so these kind of things we can forecast, but the social and technical stuff, oh that's much harder. Nobody forecasts Instagram. Nobody forecasts social media as an

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