How often do we even consider the back ground? And then the fact that it's cultural? One of my favorite stories along these lines isit, which actually comes from the stu thi student, takahito masuda. A said, if you've ever been ine tokio or bony chance or now o wis ou, you you've seen pictures of it, it's a jumble to us. There's signs on top of signs. I mean, they're bewildering. Yes, that's really impactful too.

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