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Sean Cannell — YouTube Secrets, Storytelling Hooks, and Personal Media Empires

Everything Is Marketing

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How to Grow Your Click Through Rate

The problem is execution. If if you, let's say, your click through rate, there's nuances. One video alone can break off on its own, but if it also leads people to viewing like two three vidios and maybe to 30 minutes o watch time in your channel broke. And then it's also how big is your tam some deep marketing conversation, your total addressable market? Because you might beou ike, do my click through rate is 86 %. I do underwater basket weaving. But the amount of people actually interested in underwater basket weaving eventually runs out. Whereas there may be another topic that can reach so wide because people want to click on it,. Or just

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