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Is There a Constraint in Your Business?
The social tarm was borne outof me being broke at my first start up and realizing that i could no longer pay for conventional adds in a newspaper. In your situation, you were forced to make your marketing dollar go further with more radical, unconventional ideas. That comes back to a k fundamental part of a reproach, which is love a constraint. So our business has all been about constraints, but our philosophy with a constraint is, ok, well, we can't do this a normal way. How can we find a better way? And that's where equity punks came from. That's where giving away our beer recipes came from. It's by looking at a constraint and using