9min chapter

How I Built This with Guy Raz cover image

Advice Line with Brett Schulman of CAVA

How I Built This with Guy Raz

CHAPTER

Little Me Allergy: Niche Mission-Based Business for Kids with Food Allergies

Sophia, the founder of Little Me Allergy, shares her journey of creating bright and colorful allergy accessories for kids with severe food allergies, seeking advice on expanding marketing reach and sales channels. The chapter highlights the challenges and successes of launching a business driven by a personal connection to a child's food allergy diagnosis, emphasizing the importance of making kids with allergies feel safe and confident in various situations.

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