Payments Innovation cover image

Democratising wealth management through technology

Payments Innovation

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Are You Seeing More and More People Launching Embedded Investments?

I think it's aligning certain parts of the financial journey together to make it easier for the customer. I always talk about this dream case scenario that imagine if every time you bought something off Amazon, your purchase could be rounded up and X% of your purchase Could be used to buy Amazon shares. Like, to me, that's embedded investments that is driving using investments as a way to drive customer loyalty and engagement.

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