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How to Trust a Data Vendor
The idea of trust and uniqueness might actually be on a bit of a seesaw. The more unique the data the harder it is for you to independently verify that the data is even accurately measuring what it claims to measure with so much traditional data sources there's still errors in the data. You're not necessarily ever going to get that same amount of trust and accuracy as you would get from some of these fundamental data sources that still have data errors.