AI advancements are changing the landscape of product photography in many industries, including eCommerce. There are many exciting use cases and possibilities and also some snags that the AI world is trying to untangle, such as rights to content, proper execution of image generation, and other issues that could be figured out by the time 2023 rolls around. Seriously? Listen now to hear Sofiia Shvets’ take on this and more!
Have Your Robots Call My Robots
- The power of AI technology is not only about saving time and money but streamlining efficiency, so that teams are more connected and more able to operate at a higher scale
- Having more tooling that allows a still very small team to be able to operate efficiently with competitive margins is the biggest challenge that we face in eCommerce today
- We are at the beginning of phase 2 of generative AI where we can actually create content from scratch for multiple industries, including eCommerce
- AI tech is iterating so fast that within the next month or month and a half, Sofiia predicts we won’t be able to pick out the photos on a website that are AI generated
- “There will be a future use case that we can't even be able to dream of that is more likely the outcome than not.” - Phillip
- “There is a study that I read recently that currently around 1% of the content and the Internet is AI-generated. In the next 6-10 years, the prediction is up to 50%.” - Sofiia
- AI changes the way we think about how consumers are going to interact with content in the future
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