Duke Is Not Going to Turn His Back on All This Money

"I have always looked upon the distribution of this character of advertisement is wrong in its pernicious effects upon young men and womenhood," Hochat wrote. "It would please me very much to know that a change has been made." Instead, he publishes advertising that encourages kids to complete sets of trading cards with cigarettes. It was a stunning success and as Alan Brandt notes quote, this commodity-connected collecting was a lasting innovationThat continues today with baseball cards and Pokemon. We owe Pokemon to cigarettes.