The majority of apple's revenues has been from a single product, the iphone. The platform aspect of the business is really the ap store that has created an ecosystem of wild and extraordinary profitability. But you know what, in the world of products, eventually everything is a toaster. Soi if you don't come up with a new one, a radical new one, at some point you're not going to be able to wring out any more juice from that lemon.

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