Under the Influence with Terry O'Reilly cover image

S11E25 - Ask Terry (2022)

Under the Influence with Terry O'Reilly

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How to Attract a Younger Audience in Advertising

The 20 22 half time show appeald to an a typical nfel fan base. Advertisers are most interested in a young target audience. The coveted 18 to forty nine year old superbole audience has declined since two thousand and eight. I suspect the anafel was looking to attract younger audience with that half time superbol show. But the rest of the broadcast was aimed at its existing audience.

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