
Speak Your Customers' LINGO W/ Jeffrey Shaw
B2B Marketing Exchange
00:00
How Does Lingo Apply to Your Business?
Lotheand: I think it's more important for a company, or even an individual, to kind of own their nich. If you own what you're best at, i see the niche as your corps. Lotheand: My tool now is consulting as a brand message consultant. So in some cases, i'm working with companies. One place i waver alicia.lotheand: But if i really tap into what i most want in the world, is to create a world where consumers ind businesses get each other and every day is a beautiful experience in the business world.
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