s05e109 | How Advertising Became Totally Cringe, with Isaac Simpson
Calmversations
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How to Build an Aesthetic
The Daily Wire, Jeremy's Razors and black rifle coffee are all examples of brands that are just reactions. Brett Bart: How do you create things that are genuinely beautiful and real and unpluded by reactivity? The anti-New York Times is like, revolver or drudge, right? But aesthetically, those are like, we don't give a shit.
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