How Much of a Culture Is a Flywheel?

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At Burberry, we brought in a cultural anthropologist to study everything that we had done. We doubled the business and said we were going to do it again. The same thing at Apple. But there's a finance report,. There's a supply report, there's an environmental report. And both you actually said, then you have to figure out what the touch points. One way to say this is to say, we like to win, right? And what is it going to take to win? That drive for excellence is what leadership really is about.

Three legendary culture setters come together live on stage at the inaugural Masters of Scale Summit. In the first released recording from the sold-out event, Angela Ahrendts, Dara Khosrowshahi, and Eric Schmidt reveal how they’ve built and rebuilt great cultures at Apple, Uber, Google and more. Host Bob Safian delivers surprising stories, counterintuitive anti-lessons and live-show energy from the stage of San Francisco's Presidio Theatre. The first of many episodes from the Masters of Scale Summit stage.

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