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255: Creating an Engaged Community: Owned Media Series Episode 3
Destination Marketing Podcast
How to Tell a Good Story
The destination is not the story, it's about the people and drama that ensues around these characters. Look at what people are already interested in and see if your destination has stories that match that are worth telling. The hero of any story should be a reflection of the audience. Takes a lot more effort up front to reach the most people but once you crack that, it's out lights out.
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