EP262: The 5-Step Facebook Ads Process We Used to Sell $16,673,268.09 of Online Courses with Webinars Part One
Perpetual Traffic
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How to Target Your Audience on Facebook
Rita: Research is the hard part, but surprisingly a lot of people actually enjoy doing this kind of research. The reason that Facebook targeting is so amazing is just they collect so many data points on each user. That's why I like being on this platform compared to anything else. We shifted once Facebook got this dialed in in 2013 and started putting ads in the news feed as opposed to just the right hand column.
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