Human nature is wired for quarterly in some way, or in these short sprints. When you say fiscal calendar, right? Fiscal just means how the finance department defines three months a year, year. So let's assume that we use, we say c one is february, march, april. Now, what i would do with the launch event is slotted in march. And for the simple reason that you don't want to set everybody's hair on fire at the same time. I think there's something very organic about this way working....