AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
2min chapter
Social Media Advertising in a Post iOS 14.5 World: Proxima
Startup Savant
The Importance of Understanding Your Buyer Persona for Digital Advertising
A buyer persona allows a business to understand who this customer is, what types of behaviors they'll take. It's five times cheaper to get an existing customer to spend more than a new customer. For us, our deep understanding and our proprietary database of all these insights around these buyer personas is now super effective.
00:00
Transcript
Episode notes
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode