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4min chapter
Moving from 'Piecemeal' to Repeatable Scaleable Marketing that works
The SaaS Revolution Show
Jobs to Be Done
Plem of wester is involved in ty a jobs to be done framework. He says 90% of the time, when we're working with companies, identify massive success gaps in customers ability to reach moments of value through this type of work. "It's really just about understanding the psycho y that pushes your ideal customer a to seek out a solution andevaluate purchase options"
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